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It’s Your Business — Run It!: Izzy and Coco Tihanyi

There was a time when people thought that girls couldn’t surf. So Izzy and Coco Tihanyi decided to challenge that soggy idea. They combined forces—and fierceness!—to co-found the first all-girl surf school. Sixteen years later, their Surf Diva Surf School in La Jolla, California, is the No. 1 surf school in the world! These surf divas have a motto: “The best surfer in the water is the one having the most fun.” That’s why their classes are loud and wild, and all the students cheer for one another. For the Tihanyi twins, having fun hanging 10 also means hanging together. “Working with my twin is awesome,” Coco says, “because we both knew long ago that we love the surf industry.” The sisters add that even though they have very different personalities, they have learned to complement each other to create a business that is both fluid and strong. Izzy is the “Surf,” so she’s in charge of the hard goods, like surfboards, and runs the school. As the “Diva,” Coco oversees the boutique and fashion aspects of their company. Breaking waves help girls make a wave, and Izzy and Coco strongly believe in encouraging that power. Says Izzy, “I think we have the best jobs on the planet.”

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