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Award Spotlight: Ambassador Advocate Award

Jan 21, 2013

Click the image to explore the Your Voice, Your World Leadership Journey!

Since 1912, advocacy has been at the core of the Girl Scouts movement—we take action on issues that affect the lives and rights of girls and women worldwide. One person who epitomizes advocacy is Martin Luther King, Jr. This iconic activist saw something that needed to be changed and did something about it, by creating a nonviolent movement to gain civil rights for African Americans in the 1960s.

Today, we celebrate his birthday (he was actually born on January 15, 1929 in Atlanta), and Ambassadors on the Your Voice, Your World Leadership Journey have a chance to learn just how powerful advocacy can be. How often have you seen something that really needed to be changed and wondered, Why isn’t someone doing something about that? Well, you can!

Ambassadors earning the prestigious Advocate Award take eight steps for advocacy. They:

1. Find a cause—one they are passionate about, can speak up for, and act on.

2. Tune in—learn more about their cause.

3. Harmonize—find others working on their cause, get assistance, and form alliances.

4. Identify the VIPs (very important people)—meet people who have the influence to help.

5. Prepare a pitch—define a plan and propose a workable solution.

6. Make a pitch—take the plan to the VIPs.

7. Close the loop—acknowledge the people who helped and pass their efforts forward.

8. Reflect and celebrate—about what was learned and how it will make a difference.

King became the youngest person, at age 35, to receive a Nobel Peace Prize—and turned the prize money over to the movement. Many Girl Scouts use this national holiday as a service day—a chance to take action or further a cause. For example, the American Red Cross invites local Girl Scouts to support the MLK Day of Service preparedness activities and educate their communities. To find out more, contact your local Red Cross by visiting and entering your zip code. Let this inspirational leader help you take action and make a difference in the world.